Social media is the "new web." It is where communication on the web is going. As a marketer it's my obligation to my clients (not to mention feeding my family!) that I understand social media and be able to use it to grow my business and my clients' businesses.
We all have a choice regarding how we learn something new: jump in; or learn from others who know more than we do. I've tried the jumping in strategy for several months now with modest results and no success. No business generated for me or my clients, that is.
My reason for signing up for the Summit is to give the learn-from-others strategy a shot. And I'm glad I did. My reason for wanting the free ticket is to give it to my technology partner, John Webster. By having both of us attending, I'll learn more than I would alone.