Wow! There's a marketing firm that specializes in taking companies into the virtual worlds. Places I have been meaning to go but just haven't gotten around to it (I'm still wondering: young, hot female BABE or evil scientist bent on dominating the world or destroying it, your choice you pathetic throng.) Anyway, what struck me as so cool about what they do is, at least for one campaign:
"Instead of building a dedicated island for L’Oreal Paris (the solution for 95% of Second Life marketing campaigns to date) we partnered with existing retailers and placed L’Oreal Paris metabrand items into their stores alongside existing virtual goods. This approach allowed us to instantly tap into and engage our target market."
Competing by changing the game - foregoing the island, a place you have to build traffic to, and taking advantage of the traffic created by others - they hit a home-run for their client. Sounds just like when luxury makeup brands started buying first floor store space from upscale department stores. Which happened, oh, maybe 50 or 60 years ago.
Good for Kzero. They're helping clients win in the virtual worlds while I contemplate who I want to be. Actually, I'm leaning toward the evil scientist. But I digress. . .you pathetic. . .

