Speaking of Marketing

New book, great advice about eating

Michael Pollan's new book, In Defense of Food, is a good one.  An NPR Science Friday interview said it so well.  Probably the best, simplest summary of good, healthy eating.  My summary:

Eat plants as your main dish and meat as a side dish.

Pay more for your food and eat less.

Stay away from the middle of the supermarket (processed food).

Look for "Pastured" chicken and beef.  Most meat we eat were fed "junk food" (sugar and starch).

Eat how your grandmother ate.

Good choices for how you eat are also good choices for the environment (carbon footprint of processing your steak is horrendous).

Good stuff

Feel Like You're a "Hamster on a Treadmill?!"

Actually, that may not be such a bad thing, says The Mayo Clinic.  No, this isn't about marketing, but I'm past my days of jogging 6 miles a day, so finding ways of burning calories catches my attention.

NEAT (Non-exercise Activity Thermogenesis) is the name you give something simple that you're getting a lot of money to study, I suppose.  What it describes: the level of activity you exhibit in your daily activities, as in, a warehouse worked burns more calories in NEAT activities every day than a knowledge worker.  They're experiementing with treadmill desks.

Interesting. . .and true.  Why care?  If you're 40-something plus you're starting to understand how an extra pump in your latte every day translates into six more pounds a year.  So, be reminded burning an extra 100 calories per day also translates into six fewer pounds each year.